M Ariful Islam
Head of Commercial Analytics Division
PETRONAS Dagangan Berhad
With expertise as a thought leader in analytics, I excel at bridging the gap between business and technology, fostering a data-driven decision-making culture.
As a corporate executive, I possess the ability to envision, plan, and operationalize the adoption of analytic processes within an enterprise. This pivotal role involves setting strategic priorities for the biz function and leveraging data to identify new business prospects. Collaborating closely with the C-suite, I identify needs, create business value, and communicate results, facilitating business transformation through data-driven insights.
Throughout my career, I have served as a Director, leading digital and advanced analytics transformations in diverse industries such as Telecommunication, Oil & Gas, Retail, and FMCG. I have demonstrated exceptional leadership and management skills in areas including Digital Transformation, Technology, Strategy, Customer Management, Marketing and Retail Business.
As an advocate for data-driven transformation, I contribute to advancing organizations through actionable analytics and cutting-edge information management. I possess a comprehensive understanding of cross-functional business needs and have the ability to map customer journeys to align with company vision. With a strong aptitude for planning and strategizing, I drive necessary transformations and possess extensive technical competence gained from 21 years of experience in digitizing businesses across various industries, IT, and core Software Development